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Oliver Buchannon
Megan Hanson

Owner of Megan Kryle Media. Offering weekly thoughts on thought leadership (how meta).

Why You Should Start PR Before You Start Fundraising

Apr 1, 2026

•

5 min read

Why You Should Start PR Before You Start Fundraising

Or at least, at the same time.

Megan Hanson
Megan Hanson
Is Your Story Actually News?

Mar 25, 2026

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4 min read

Is Your Story Actually News?

Most founders think it is. Most of the time, it isn't.

Megan Hanson
Megan Hanson
When Everyone Can Build Anything, What Actually Matters?

Mar 11, 2026

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4 min read

When Everyone Can Build Anything, What Actually Matters?

Here's a hint: it's you.

Megan Hanson
Megan Hanson
Confidence Isn't Something You Have. It's Something You Do.

Mar 4, 2026

•

4 min read

Confidence Isn't Something You Have. It's Something You Do.

Especially in a season of nos.

Megan Hanson
Megan Hanson
You're Already Comfortable with Visibility

Feb 25, 2026

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3 min read

You're Already Comfortable with Visibility

You just don't know it yet.

Megan Hanson
Megan Hanson
If I Were Starting PR From Scratch Today...

Feb 18, 2026

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4 min read

If I Were Starting PR From Scratch Today...

PR has a branding problem.

Megan Hanson
Megan Hanson
Why You Don't Need Relationships with Reporters

Feb 11, 2026

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3 min read

Why You Don't Need Relationships with Reporters

Real news gets coverage without them

Megan Hanson
Megan Hanson
How Are You Perceived by the Computers?

Feb 4, 2026

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3 min read

How Are You Perceived by the Computers?

I never thought I'd ask that question, but here we are.

Megan Hanson
Megan Hanson
On Nuance vs Confidence

Jan 28, 2026

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4 min read

On Nuance vs Confidence

Tell me if you've ever found yourself here...

Megan Hanson
Megan Hanson
Your Interview Doesn't Start When You Sit Down

Jan 21, 2026

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3 min read

Your Interview Doesn't Start When You Sit Down

What will reporters find out about you before you ever say a word?

Megan Hanson
Megan Hanson
10 Ways to Get Blacklisted By a Reporter

Jan 14, 2026

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4 min read

10 Ways to Get Blacklisted By a Reporter

And 10 ways to be their go-to source

Megan Hanson
Megan Hanson
What Is The Hook Lab?

Jan 7, 2026

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3 min read

What Is The Hook Lab?

I realized I haven't fully explained this yet.

Megan Hanson
Megan Hanson
26 Ways to Build Thought Leadership in 2026, Part 2

Dec 31, 2025

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6 min read

26 Ways to Build Thought Leadership in 2026, Part 2

The second half of the year is going to be big.

Megan Hanson
Megan Hanson
26 Ways to Build Thought Leadership in 2026

Dec 24, 2025

•

6 min read

26 Ways to Build Thought Leadership in 2026

The first 13 to start... otherwise this would be an extremely long newsletter.

Megan Hanson
Megan Hanson
What to Do After a Post That Bombs (and Why It's Ok)

Dec 17, 2025

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4 min read

What to Do After a Post That Bombs (and Why It's Ok)

Last week we discussed why you don't want to go viral, but everyone wants a like or two.

Megan Hanson
Megan Hanson
Going Viral Isn't the Goal

Dec 10, 2025

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3 min read

Going Viral Isn't the Goal

Sometimes, it makes everything worse.

Megan Hanson
Megan Hanson
Why This Matters

Dec 3, 2025

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3 min read

Why This Matters

Is thought leadership really worth it?

Megan Hanson
Megan Hanson
Welcome to The Hook

Dec 1, 2025

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3 min read

Welcome to The Hook

Weekly thoughts on thought leadership (how meta!)

Megan Hanson
Megan Hanson

The Hook

Thought leadership on thought leadership. Sent weekly.

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